Conversion rates also vary between industries. For example, ecommerce landing pages have an average conversion rate of 12.9%. Real estate landing pages convert at 7.4%. Entertainment landing pages have a whopping 18.1% average conversion rate. The point? will be different than the rate for your marketing peers, or that store down the street, or your dog. Check out the Conversion Benchmark Report to find out what “high-converting” means for your campaigns.
(And learn some data-backed optimizations while you’re at it.) How Denmark WhatsApp Number Data do you build landing pages that convert? (“Yeah, yeah, take me to the high-converting landing page examples!”) People have created a lot of landing pages with Unbounce (like, so many, you guys)—so we think we’ve got a pretty good understanding of what makes a page convert. Over the years, it’s become clear that nearly all successful landing pages have some key elements in common. (And you better believe our landing page templates were built with these principles in mind.
High-converting landing pages: Have a strong, contextual hero shot and supporting imagery Your hero shot (the primary image or video on your landing page above the fold) is the first thing visitors are going to focus on, so you’d better make it captivating. Show your product or service in the context of use: demonstrate how it works and make it easy for people to visualize themselves enjoying the benefits. Present a single and focused call to action Your call to action (CTA) is the one thing you want visitors to do on your page and your primary conversion metric.
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