Youtube Marketing: Tips and Strategies

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Youtube: the most popular video platform on the web that belongs to the largest search engine in the world, Google! But YouTube cannot be considered just the social network for videos : it is the second most popular search engine in the world , surpassed only by Google itself.Do you have doubts? While most people don't think of YouTube primarily as a search engine, that's exactly what most visitors do on this site.What do you need to do, know, to structure a YouTube strategy from the start in a high-performance manner?



Well, you say, it's obvious! First of all you need to understand what Special Data people want to watch!And you're right. But it's not enough.To make yourself known to potentially interested people, it is first essential to start from the basics of web marketingefine objectivesStructuring a valid website from an SEO perspectiveCreating Brand Awareness and Brand ReputationStrategically define Google PPC campaignsMake yourself known in a professional way through social media marketing activitiesNot least, as we said before, is deducing the search intentions of our target audience to try to understand how they  think and what they would like to see.To delve deeper into this aspect, we recommend that you inform yourself, a good starting point could be our article on target marketing !However, just like any SEO activity aimed at optimizing the texts to be published online, you will certainly have to search for the most popular keywords on Google by users.Even doing Youtube Marketing involves a series of activities that concern online searches and the strategic use of the platform .We will talk about this in more detail later.Who is your audience on Youtube? The different types of targets on the webYou must know that to satisfy the needs of online users, your viewers, a distinction must be made between two rather different user behaviors.





There are users who use Youtube by searching for videos in an approximate manner and users who pay more attention to their searches, carefully selecting content and watching every video until the last second.Therefore, in the universe of digital platforms, different types of public behavior can be distinguished. There are those who pay less attention to quality as well as those who have a critical culture on audiovisuals and use YouTube in a more strategic and  meticulous way.This target, who is passionate about video news on sport rather than video recipes, uses YouTube as a real search engine (as we said above).He peeks, studies, meets different YouTubers and chooses which channels to follow. You are about to insert one or more video channels into your "Favorites" list, so that you always have them saved and can watch them again. This also suggests to the search engine what your user interests are.