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Because of financial constraints, Liz believes that it would be prudent to not rent an office and to just rent a coworking space whenever necessary. She and her team also live nearer to Las Piñas City than they do to Makati, so they would prefer to meet in that area every once in a while. How would Liz use Google to look for a coworking space? Maybe she can search for “coworking space Las Piñas” since that is what fits her intent. “Coworking space” alone or “coworking space Makati” would not fit her search intent as predicted by the description of Liz’s needs.
Google Search results Coworking space las pinas Since WorkPlays was able to optimize the keyword due to their knowledge of their persona’s intent, they show up as the first organic result in the Google SERPs. There are various ways to perform keyword research, and at SEO Hacker CY Lists we use tools such as Ahrefs and Mangools to help us with the task. Create informative and optimized content Keywords are only part of the game, however, as it is also important to ensure that content is of high quality. Let us say that you were able to identify your customer base and you were able to come up with good keywords to use.
High quality content is integral to your SEO efforts as it attracts customers to your website, helps establish your brand, and frames you as a leader in your industry. Part of gaining people’s trust is to show them that you know what you are talking about, that you have the answers to their queries, and that you are willingly sharing those answers to your audience. High quality content also helps you raise your rankings quickly because people will naturally link to them and promote them. This sends a signal to search engines like Google that you are trustworthy. Always remember, although we are optimizing for search engines, people are at the core of our work. So, when people see your content as legitimately good and helpful, chances are Google will too.
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