|
|
Still, the page experience signal will continue to play out throughout the year important role, and there will be a lot of updates and tweaks in this area. Ensuring a fast, intuitive experience for users remains a top priority. Google’s growing understanding of search queries is likely to be a major consideration in strategy in 2019. The more capable the search engine The better you understand complex search intent, the better your chances, both when thinking about the entire search process and what complex search tasks can now help solve previously unsolvable problems.
Validating your content ideas and rooting them in data will be better than ever are all more important. There should also be more consideration given to where a client’s target audience is discussing their brand. Are they there? Discuss which issues and pain points to look at and let this intelligence inform photo retouching your strategy. And, as always, expect new or tweaked features to compete with traditional organic results for attention. Cutting through the noise by presenting a consistent brand message across all channels and platforms should be a focus this year. In 2019, the automation and artificial intelligence trends continued to advance, but numbers increased across all paid advertising channels.
This year will be no exception, and next year automation and artificial intelligence will continue to evolve and accelerate. This creates advantages and disadvantages for advertisers when optimizing their campaigns, and challenges them to explore data in new ways. But we see no plans for a phase-out in 2019. A third party announced an updated timeline, pushing plans back to 2020. This gives marketers time to plan accordingly for the inevitable situations this year. Even so, this year we will be paying more attention to third-party data. It is more important than ever for brands to build direct relationships with their customers and share data with their knowledge and permission.
|
|
發表於 2023-10-14 16:06:41
收藏