Clicking on the event is the store's group

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But this path is open. The "Milk Tea Delivery" event during the Spring Festival is a verification. During the Spring Festival, Xiaohongshu teamed up with , stores of eight chain tea brands to deliver free milk tea to community users, attracting a total of million people to participate. "Milk Tea Delivery" is an activity initiated by the community. It has an obvious marketing nature and can help attract new members and promote activity in the community. It can even help Xiaohongshu borrow chain tea stores to expand its reach. But at the same time, this is also

demonstration of Xiaohongshu’s ability to open up map + group buying links: Afghanistan WhatsApp Number The user clicks on "Nearby" to see the map. The map prompts the "Free Milk Tea" event at the corresponding tea store.  purchase link. After placing the order, you can get it for free at the store. This is a new way for the platform to enter local life, and it is also a way more in line with Xiaohongshu. Meituan, which started out as OO, and Douyin and Kuaishou, which are content platforms, have all entered local life through in-store group





buying. Their way of fighting for market share is to spend money to attract more merchants to settle in, and to invite merchants to offer low-priced group buying packages through traffic tilt and cash subsidies. They can quickly transfer profits and cultivate consumer acumen while obtaining advertising, commissions and other benefits. Xiaohongshu's entry method is based on the existing rich UGC local content on the site, superimposed with mature map technology, using an interesting interactive method to distribute local content based on map logic, and leaking a certain proportion of it.