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Local searches are constantly changing, which means the opportunities to market your business are constantly changing, too. Bookmark these publications and make time for weekly reading:
Read the Local SEO column on the Moz Blog for an in-depth look at local search marketing and strategic local business insights.
The Sterling Sky Blog offers the best takeaways from their ongoing testing exploring what works and what doesn’t in online local business marketing.
The Search Engine Roundtable blog provides the fastest coverage of emerging Google features, updates, and bugs across any publication.
Streetfight covers small businesses and large enterprises, with a focus on emerging technologies.
I'm also a long-time fan of the brilliant minds ghana whatsapp data behind the White Spark blog and appreciate their sound advice.
This may seem obvious, but read your local newspaper to keep an eye on business in your neighborhood.
If you get tired of reading so much, many outlets like Moz, Near Media and LocalU also offer audio and video media so you can kick back and listen for a while. Additionally, many platforms have popular newsletters that round up the latest happenings for you, so you don’t have to search for them yourself. And follow local SEO industry experts on your favorite social media platform; below is a starting list of Twitter accounts you might want to start with.
4. Hire a local SEO to teach you.
In some cases, it is appropriate for a local business to outsource all local SEO work to an agency. Not every business owner has the time to become an expert in this type of marketing while running their company.
That being said, if you can learn to do some or all of your brand’s local SEO or train your staff to do so, you’ll be operating from the ultimate place of knowledge, power, and control. If this sounds appealing, you might consider hiring a professional to tutor you in your accelerated studies.
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發表於 2025-3-6 11:13:13
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