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The uses of SMS for the retail sector, but the advantages that the use of the SMS channel brings to physical retail are extended and amplified when applied to the e-commerce sector. Over the last two years, e -commerce has experienced continuous growth, marking a +20% in 2022 and reaching a value of 48.1 billion euros . In other words, it is no longer possible to ignore this ever-expanding market segment.
In this post, we therefore want to focus our attention on the ivory coast telegram data marketing strategies and uses of SMS marketing for e-commerce . Marketing strategies for ecommerce The term e-commerce defines all those purchases that can be made online, both of products and services. Continuous growth has been seen both for the purchase of products (+8% in 2022) and for services (+59%), which now reach a value of 14.9 billion euros. The tourism and transport sector is also growing, especially in conjunction with the summer period and holidays ( Osservatori.
net ). Ecommerce marketing strategies should focus primarily on three areas: Have a solid online presence , through a well-indexed website and an active profile on the main social media Plan promotional campaigns on major search engines and social media Offer a high level of customer service by providing customers with a phone number, email or other channels to get in touch with your company Among the channels used mainly we see social media and email.
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