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It is a document that, broadly speaking, its only objective is to align 4 elements : Buyer persona <> Customer Journey <> Channels <> Objectives What is a Marketing Plan for? The main objective of a marketing plan is to organize efforts, resources, responsibilities and maximize results. It serves to: Define clear goals: Do you want to increase sales, improve your brand image or launch a product? A plan will help you focus.
Identify your target audience: Knowing who your ideal latvia number data customers are is key to speaking to them in their language. Optimize resources: Not a single euro or minute is wasted. With a well-designed plan, every action counts. Measure results: what you do is working or if you need adjustments. In short, the marketing plan is a document that should give you a strategic vision to plan the steps to follow and the ability to measure the performance of the work to be done.
Who should make a Marketing Plan? Any business or venture that wants to grow or consolidate itself in the market needs a marketing plan. Whether you are a freelancer, a small business or a large company, this document is essential, and to prepare it you will need a lot of patience and a lot of information. What is the objective of a Marketing Plan? The main goal is to align your marketing actions with your business objectives.
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