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In summary, storytelling in marketing means creating stories to publish on company media that reflect both the mission and vision of the brand and the characteristics of the typical customer the buyer persona that you want to attract. Find out what Inbound Marketing can give you benefits and opportunities for your company. Download our guide for free now What professionals do you need to do Storytelling? There is no doubt that copywriting is essential for telling stories that represent a company, a brand, a product, and the copywriter is the professional who deals with the creation of texts within marketing teams. The creation of content, however, must be included in a more extensive communication and marketing plan and consequently the work of analysts and strategists is necessary who carry out preliminary research and define the most suitable activities to achieve the objectives. We must also think about the channels on which the "company stories" are disseminated, which is why social media managers.

SEO specialists and graphic designers are also involved in a storytelling strategy , who respectively photo editing servies deal with Of the brand's social media management To optimize the company website and blog to position the contents on the front page To give an attractive graphic look to the texts that are published online and offline Finally, if you want to increase the diffusion of stories on digital media, it is necessary to also combine web advertising activities with storytelling . You might be interested in "How to write a company blog the user's attention must be stimulated" Tips for profitable storytelling do storytelling.



The first and most important advice to give to those approaching Storytelling for the first time is not to improvise. Another important precaution is to precisely describe the buyer personas to understand which topics can most attract their attention. Moving on to the actual creation of the texts, it is necessary that each content is characterized by consistency with the company values ​​and with the tone of voice chosen to communicate effectively with its target. You might be interested in "Fundamental copywriting techniques W and H" Consistency is another peculiarity that makes the difference in a Storytelling strategy that must last a long time.